Beyond the 3 Rs: The Future Starts With the 4 Cs

29 May

In 2010, a study by the American Management Association (AMA) concluded that senior-level executives strongly believe that the skills required of their employees have dramatically increased. The study stated that future success now requires the adoption of the following additional skills, the four Cs, if you will:

  • Critical thinking and problem solving skills
  • Communication skills
  • Collaborating skills
  • Creativity and innovation skills

Naturally, none of this is news to us. We’ve been training executives and employees for more than three decades to harness the power of effective communication to achieve lasting success.  We firmly believe that making the investment in skill training is the key to a competitive edge – and we’re thrilled that many in the corporate space agree!

In a recent article for Forbes, author Lisa Quast asks how companies can ensure that their employees are developing more than the three R’s (reading, writing and arithmetic) but also the four C’s. She highlights the work of Deloitte LLP and Deloitte University, in particular, whose focus on employee training is a “critical aspect of the company’s current and future success.”

In the article, Deloitte University managing principal (and Deloitte Consulting principal) Diana O’Brien explains why the company is expanding its employee development even in a down economy. Diana says, “We recognize that funding talent programs in today’s economy has been challenging for many organizations… If we didn’t invest in the development of our professionals, it would be akin to a manufacturer not upgrading equipment, yet still expecting improved productivity.”


Of course not every company has the budget and infrastructure of Deloitte, but that doesn’t mean that companies of every size can’t learn from its example. At Fuller Communications, we provide fully customizable packages that meet the specific needs of companies both large and small. We believe in the value of professional development and are determined to make the investment worth far more than the price tag.

Take the time to read Lisa Quast’s article in Forbes and ask yourself the question she concludes with:

What is your company doing to invest in the future?

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