One Size Fits All? Not in Business.

17 Jul

Today, you’re presenting a new idea to your peers.  It’s a game changer that will affect how they go about their day to day selling process.  Tomorrow, you’ll present the same idea to your boss.  She’ll love the extra money it will bring in to her department.  If all goes well, you’ll present it to your customers next week.   Better get to work preparing a top-notch presentation!  Right?   Wrong.   (Well, sort of.)

One idea, yes.   But, three different audiences means three very different presentations.

At Fuller Communications, we’re in the business of helping people know their audience.  Armed with unique and dynamic tools, we work with our clients to teach them how to use their audience’s buzz-words, body language and personalities to form strategic and  customized presentations.  Got a boss that’s always in a hurry?  Talk to her using words like “efficient”, “fast-paced” and “cutting edge”.   Have a customer who requires a little extra hand-holding?  Be sure your presentation includes words like “partnership”, “teamwork” and “collaboration”.

When you consider precisely who your audience is before drafting your presentation, you gain a critical ability to speak their language.   And, when you can speak your clients’ language, you can gain their attention, their trust and, ultimately, their business.

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