Tag Archives: executive training

A Note From Edward Fuller, Founder of Fuller Communications

13 Jun

An article in USA today this week, and specifically a quote from Michael Dell, got me thinking about the work we do on behalf of our customers and the value of our “solutions oriented” approach.  I wanted to share some of these thoughts with you.

“PEOPLE DON’T WANT PRODUCTS, THEY WANT SOLUTIONS.”

— Michael Dell, USA Today, June 11, 2014

Universally, people seek to surround themselves with equally knowledgeable, insightful people. They look for and respect those who recognize the unique personality style of others and those with whom they can exchange comfortable dialogue.

They seek those who can ask pointed questions, offer thoughtful responses and articulate an understanding of issues, problems or communication gaps as they arise.

This is how successful relationships (be they personal or professional) are built.  This is how trust is established.

As Andrew Carnegie said “A problem understood is a problem half solved.” Without meaningful and thoughtful exchanges of ideas, no problem can be properly solved. To simply identify a problem, does not solve a problem. To simply possess the best product, does not mean you are utilizing it in the best way possible.

At Fuller Communications, we not only help to identify a problem, we then teach you how to solve it in a customized way that fits your team.  We offer not only the best possible product in our personalized training sessions, but the best possible solutions in our tailored communication strategies and individualized follow-up.

We think Michael Dell would approve.   Contact us anytime to help with your business solutions.

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Eight Surefire Ways To Ruin a Meeting or Presentation

25 Mar

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1. Show up late and look really stressed out.   Mess up your papers, tussle your hair, dart your eyes around a little.  This will let your audience know right up front that this is just not going to go well and that you’re likely wasting their time.   Nothing says “ruined presentation” like one that just wasted everyone’s time.

2. Dress like you just crawled out from under a rock.  Spill a little coffee on your tie, wrinkle up those dress shirts.  This drives home the message that you don’t really care very much about what they think of you, anyway.

3. Dive right into your presentation.  Don’t even acknowledge your audience and, by all means, do NOT address them as individuals.  Addressing them in any way beforehand will only make them more comfortable and may even make them (gasp!) like you a little.  No, no.  Jump right in.  An angry, uncomfortable audience is a great way to ruin a presentation.

4. Only use bullet slides.  Pack those slides with so much bulleted content that it would take a microscope to read and a genius to decipher meaning.   This way, your audience is sure to be confused.  With any luck, they’ll also miss out on key pieces of information.  Bingo.

5.  Look all around the room but never directly at your audience.  Alternatively, if that doesn’t work for you, you could try looking rapidly at everyone, never settling your eyes on any one individual.  These methods of eye movement let your audience know you really don’t care how they feel about you or your presentation.

6.  Wander around a lot.  Maybe walk back and forth aimlessly a little or wander around in circles.  Turn your back on the audience for long stretches of time.  Just be sure to never stand still because if you aren’t moving it might mean that you are paying attention.  Or, worse, that you are focused.  Acting focused is a terrible way to ruin a presentation.

7.  Ignore a slide now and then.  Heck, they can SEE it, right?  Let them figure it out.

8. Do you know a lot of fancy words that no one really understands?  Use ’em.  A lot.  This is sure to set you apart as unapproachable, arrogant and unlike anyone in the room.   No one likes an arrogant presenter, right?  Right.  Presentation ruined.  You’re welcome.

Now, call us if you’re ready to do it right.

Make A Difference. We Can Help.

29 Oct

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Imagine your company’s best sales executive has been working hard to secure a new account for your company.   Strong training and development of this executive has led to a remarkable portfolio of closed deals and it’s clear another big client is just days from signing the dotted line.   However, when the potential client calls with a simple contract question, the polished sales executive is out of the office.  Still, the client needs an answer immediately.  The receptionist panics, placing the call on hold for an excessive amount of time before finally sending it on to someone unable to answer the question properly.   The client hangs up frustrated and dissatisfied.   The deal could be lost.  Just like that.

 At Fuller Communications, our goal has long been to make a difference for our clients.  Our full-circle approach to training has provided many businesses the opportunity to improve and build upon communication skills in order to move the needle on employee retention, client satisfaction and, ultimately, the company’s bottom line. 

However, much of the time, our training team comes to a boardroom table that’s made up primarily of upper level executives, sales staff or customer service agents.  And, while we’ve met great success with each of these audiences, it’s become clear to us that more can, and should, be done to achieve the greatest possible results for each and every business we touch.  

It is with this idea in mind that we developed Make a Difference™, a new program designed around your company’s mission and business plan.  Make a Difference consists of new skill sets and tools with which we teach your employees how to build relationships, gain trust and add value.  Equally important, Make a Difference is designed to be part of the company as whole. 

In fact, management plays a critical role at that start of our program, relaying to employees that the training to follow is aligned with the company’s mission, values and goals.  They acknowledge that the program is not a one-day, one-week or even a one-year lesson but instead an ongoing corporate initiative designed to teach individuals how to Make a Difference.  

We believe that responsible, results-driven training is more than executive training. 

A successful company is one in which each and every employee is trained, satisfied and invested in their day-to-day role. 

With that in mind, we teach the fundamentals required for successful personal communications in all business functions including learning styles, analyzing audiences and organizing presentations, delivering the message with conviction, running meetings and creating a dialogue. 

We believe we are unique in our abilities to provide a well-rounded, comprehensive program that will make a difference.

We are Fuller Communications.  Let us Make a Difference for your team.

“Show” Them You Mean Business.

26 Aug
“Don’t just tell your story. Show your story.”  Diagrams (white board, flip chart or scrap paper on the desk used to enhance your presentation) not only help the audience understand your concept but also bring life to your ideas.  When your presentation format calls for a “stand and deliver” style, diagrams give you the opportunity to add a level of excitement to any subject. Studies have shown that even the simplest of illustrations (bulleted points, sketching a process or crafting a chart) will hold your audience’s attention far longer than a presentation without any graphics.   And remember, it’s not about the quality of the artwork.  It’s about helping your audience see and understand the message.
Here are just a few examples of what we feel are effective diagrams.

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At Fuller Communications, we know Diagramming.   Let us talk to you about how you can bring a whole new level of energy to your next presentation.

SPECIAL OFFER:  Send us an example of a presentation diagram that worked for you and be entered to win a free copy of Success Simplified, a true communications bible with a chapter contributed by our own Ted Fuller.  Image